Marketaa Plus Solutions (referred to as ‘Marketaa Plus’, ‘we’, ‘us’, or ‘our’) is a marketing and operational solutions company specialising in the pharmaceutical, healthcare, and genome industries. We deliver integrated marketing strategies, digital campaigns, SEO, performance marketing, and growth consulting to clients across India and internationally, including the United States, United Kingdom, European Union, Gulf Cooperation Council (GCC) countries, Southeast Asia, and Australia. These policies apply to all visitors to our website and all clients who engage our services, regardless of their country of residence or the jurisdiction from which they access our services.

2. Terms of Use

2.1 Acceptance of Terms

By using this website or engaging our services, you confirm that you are at least 18 years of age (or the age of majority in your jurisdiction), have the legal capacity to enter into a binding agreement, and accept these Terms and Conditions in full.

2.2 Use of Website

You agree to use this website only for lawful purposes and in a manner that does not infringe the rights of others. You must not:

• Use the site in any way that violates applicable local, national, or international law or regulation
• Transmit unsolicited or unauthorised advertising material
• Attempt to gain unauthorised access to any part of the website or its related systems
• Introduce malicious code, viruses, or harmful material of any kind
• Reproduce, duplicate, copy, or re-sell any part of our website or services without written permission

2.3 Service Engagement

Our marketing, consulting, and operational services are governed by a separate Service Agreement or Statement of Work (SOW) executed between Marketaa Plus and the client. These Terms and Conditions form a part of and supplement that agreement. In the event of any conflict, the signed Service Agreement takes precedence.

2.4 Accuracy of Information

We take reasonable steps to ensure that information on this website is accurate and up to date. However, we do not warrant or guarantee the completeness, accuracy, or fitness for a particular purpose of any information provided. Any reliance you place on such information is at your own risk.

3. Scope of Services

Marketaa Plus provides, but is not limited to, the following services:

• Search Engine Optimisation (SEO) and Organic Growth Strategy
• Performance Marketing including Google Ads and Meta Ads
• Healthcare and Pharma Digital Marketing
• Content Strategy, Creation, and Distribution
• Social Media Marketing and Management
• Marketing Automation and CRM Integration
• Brand Strategy and Market Positioning
• Competitive Intelligence and Market Research
• Regulatory-compliant Marketing for Healthcare and Pharmaceutical Sectors

The specific deliverables, timelines, and performance expectations for each engagement are defined in the respective Service Agreement or SOW. Marketaa Plus reserves the right to modify, suspend, or discontinue any service offering at any time with reasonable notice to existing clients.

4. Intellectual Property

4.1 Our Property

All content on this website, including text, graphics, logos, icons, images, audio and video clips, digital downloads, and software, is the property of Marketaa Plus Solutions or its content suppliers and is protected under applicable copyright, trademark, and intellectual property laws in India and internationally.

4.2 Client Deliverables

Upon receipt of full and final payment for the agreed scope of work, all original deliverables created specifically for the client (such as campaign creatives, strategy documents, and reports) are assigned to the client. Marketaa Plus retains the right to retain copies for internal records and portfolio purposes unless otherwise agreed in writing. We do not transfer ownership of any third-party tools, software licences, templates, or proprietary frameworks used in the delivery of services.

4.3 Restricted Use

You may not reproduce, republish, upload, post, transmit, distribute, or modify any content from this website without our prior written consent.

5. Confidentiality

Both parties agree to treat all non-public, business-sensitive information shared during the course of an engagement as confidential. This includes, but is not limited to, campaign data, business strategies, client lists, pricing structures, and proprietary processes. Confidentiality obligations survive the termination of any service agreement and remain in effect for a period of three (3) years unless a separate Non-Disclosure Agreement specifies a different term.

6. Payment Terms

6.1 Invoicing and Payment Schedule

Payment terms are specified in the individual Service Agreement or SOW. Unless otherwise agreed:

• Retainer-based services are invoiced monthly, in advance
• Project-based engagements may require an upfront deposit of 50% prior to commencement, with the balance due upon delivery
• Payments are due within 15 days of the invoice date

6.2 Currency and Methods

Indian clients are invoiced in Indian Rupees (INR). International clients are invoiced in US Dollars (USD), British Pounds (GBP), or Euros (EUR) based on mutual agreement. Marketaa Plus accepts payment via bank transfer, wire transfer, and approved online payment gateways. Any bank charges, conversion fees, or transaction costs are the responsibility of the client.

6.3 Late Payment

Invoices not settled within the agreed payment period may attract a late payment fee of 2% per month on the outstanding balance. Marketaa Plus reserves the right to suspend active services pending resolution of overdue amounts.

6.4 Taxes

Indian clients are subject to applicable Goods and Services Tax (GST) as per Indian tax law. International clients are responsible for any applicable withholding taxes, VAT, or equivalent obligations in their jurisdiction. Marketaa Plus will provide appropriate tax invoices and documentation upon request.

7. Refund Policy

7.1 No Refund Clause

All payments made to Marketaa Plus Solutions are non-refundable, except as expressly required by applicable law. This policy applies to:

• Monthly retainer fees
• Project-based deposits and final payments
• Consultancy and strategy fees
• Setup fees, onboarding costs, and tool subscription fees
• All other service fees billed by Marketaa Plus

7.2 Rationale

Our services involve significant upfront investment of time, expertise, research, strategy development, and human resources. Once work has commenced, resources are committed and cannot be recovered, even if a client chooses to terminate the engagement early.

7.3 Partial Delivery

In the event that Marketaa Plus is unable to deliver a contracted service due to circumstances within our control, we will work in good faith to either complete the outstanding deliverables or offer a proportionate credit toward future services. This does not constitute a cash refund.

7.4 Client Termination

Clients may terminate a Service Agreement with 30 days’ written notice. Any fees paid for the notice period or prior to termination are non-refundable. Unused retainer credits do not carry forward and are forfeited upon termination.

7.5 Statutory Rights

Nothing in this refund policy limits or excludes any statutory rights you may have under applicable consumer protection law. For Indian clients, this includes rights available under the Consumer Protection Act, 2019. For clients in the UK and EU, applicable consumer protection regulations (including the Consumer Rights Act 2015 and EU Consumer Rights Directive 2011/83/EU) apply to the extent required by law. In all cases, this no-refund policy applies to business-to-business (B2B) engagements, which constitute the primary category of our service agreements.

8. Termination and Service Discontinuation

Either party may terminate a service engagement in accordance with the terms of the signed Service Agreement. Marketaa Plus reserves the right to terminate services immediately and without liability if:

• A client breaches any material term of the Service Agreement or these Terms and Conditions
• A client engages in fraudulent, abusive, or illegal activity
• A client fails to make payment after reasonable notice
• Continued engagement would require Marketaa Plus to violate applicable law or regulatory guidelines

Upon termination, we will provide the client with all completed deliverables up to the termination date. Work in progress that has not reached a deliverable stage may not be transferred.

9. Limitation of Liability

To the maximum extent permitted by applicable law, Marketaa Plus Solutions, its directors, employees, and contractors shall not be liable for:

• Any indirect, incidental, consequential, or special damages arising from the use of our services
• Loss of revenue, profit, data, goodwill, or business opportunities
• Third-party actions, platform policy changes (including Google, Meta, and other advertising platforms), or algorithm updates that affect campaign performance
• Any outcome tied to client-side delays, incomplete or inaccurate information, or non-cooperation

Our total aggregate liability for any claim arising from a service engagement shall not exceed the total fees paid by the client to Marketaa Plus in the three (3) months preceding the event giving rise to the claim.

10. Disclaimers

10.1 No Guaranteed Results

Marketing outcomes including search rankings, ad performance, lead generation volume, and revenue growth depend on a wide range of factors outside our direct control. Marketaa Plus does not guarantee specific results, traffic levels, or returns on investment. Any projections provided are estimates based on available data and industry benchmarks.

10.2 Healthcare and Pharmaceutical Sector Disclaimer

Marketing in the healthcare and pharmaceutical sector is subject to complex regulatory requirements across jurisdictions. Marketaa Plus will endeavour to provide compliant marketing strategies but the client bears responsibility for obtaining all required regulatory approvals, ensuring product claims are substantiated, and complying with applicable regulations in their target markets. Marketaa Plus shall not be liable for regulatory actions, penalties, or enforcement taken against a client’s products, services, or communications.

10.3 Third-Party Platforms

Our services may involve the use of third-party platforms, tools, and advertising networks. We are not responsible for changes to third-party terms of service, platform outages, data loss, or any restrictions imposed by such platforms.

11. Privacy Policy

This section explains how Marketaa Plus Solutions collects, uses, stores, and protects personal data. We are committed to responsible data handling in compliance with applicable data protection laws including:

• The Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023 (India)
• The General Data Protection Regulation (GDPR) 2016/679 (European Union)
• The UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018 (United Kingdom)
• The California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA) (United States)
• The Privacy Act 1988 and Australian Privacy Principles (Australia)
• The Personal Data Protection Law (PDPL) applicable in GCC member states including Saudi Arabia, UAE, and Bahrain
• The Personal Data Protection Act (PDPA) applicable in Singapore, Thailand, and Malaysia

11.1 Data We Collect

We collect data in two categories: (a) Data you provide directly

• Name, email address, phone number, and company details submitted via our contact forms
• Business information shared during client onboarding or service delivery
• Payment and billing information processed via our payment providers
• Communications sent to us via email or other channels

(b) Data collected automatically

• Website usage data including pages visited, time on site, and browser type (via analytics tools such as Google Analytics)
• IP address and approximate geographic location
• Cookies and similar tracking technologies (see Section 11.7)

11.2 How We Use Your Data

We use collected data for the following purposes:

• To deliver and manage the services you have engaged us for
• To communicate with you regarding your account, invoices, or service updates
• To respond to enquiries submitted via our website
• To send marketing communications where you have provided consent (you may opt out at any time)
• To improve our website, services, and internal processes
• To comply with legal, regulatory, and contractual obligations

11.3 Legal Basis for Processing (GDPR / UK GDPR)

For individuals in the European Economic Area (EEA) and United Kingdom, our legal bases for processing personal data are:

• Contractual necessity: processing required to perform a service agreement
• Legitimate interests: improving our services and communicating with prospects
• Legal obligation: complying with applicable laws and regulations
• Consent: for marketing communications, where required

11.4 Data Sharing and Third Parties

We do not sell personal data. We may share data with:

• Third-party service providers acting as data processors on our behalf (e.g., cloud hosting, analytics, payment processing, project management platforms)
• Regulatory or law enforcement authorities where required by law
• Professional advisors such as lawyers or accountants under confidentiality obligations

All third-party processors are required to handle data in accordance with applicable data protection law. Where data is transferred outside India or the EEA, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses under GDPR).

11.5 Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Client data is typically retained for seven (7) years after the conclusion of an engagement for accounting and legal purposes. Website enquiry data is retained for up to two (2) years.

11.6 Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right to access: request a copy of data we hold about you
• Right to rectification: request correction of inaccurate data
• Right to erasure: request deletion of your data, subject to legal obligations
• Right to restrict processing: request that we limit how we use your data
• Right to data portability: request your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interests
• Right to withdraw consent: where processing is based on consent, withdraw it at any time
• Right not to be subject to automated decision-making

To exercise any of these rights, please contact us at ops@marketaa.co. We will respond within the timeframes required by applicable law (typically 30 days). Identity verification may be required.

11.7 Cookies

Our website uses cookies and similar technologies to enhance user experience and gather analytics data. You may control cookie preferences through your browser settings or our cookie consent tool. Essential cookies required for website functionality may not be disabled. Types of cookies used: strictly necessary cookies, analytical/performance cookies, and functional cookies. We do not use advertising cookies that track you across third-party sites without consent.

11.8 Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration, or disclosure. These include access controls, encryption of sensitive data, and regular security reviews. However, no system is entirely infallible and we cannot guarantee absolute security.

11.9 Children’s Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted data to us, please contact ops@marketaa.co and we will take prompt action to delete it.

12. International and Jurisdictional Compliance

12.1 India

These Terms are governed by and construed in accordance with the laws of India. Disputes will be subject to the exclusive jurisdiction of the courts in Chennai, Tamil Nadu, unless otherwise agreed. We comply with the Information Technology Act 2000, the Digital Personal Data Protection Act 2023, and applicable GST regulations.

12.2 European Union and EEA

We comply with the GDPR in our processing of personal data relating to EU/EEA data subjects. Our lawful bases for processing are described in Section 11.3. Data subjects in the EU have the rights described in Section 11.6. For cross-border data transfers from the EU, we use appropriate safeguards including Standard Contractual Clauses. Where required, we appoint an EU representative in accordance with Article 27 of the GDPR.

12.3 United Kingdom

We comply with the UK GDPR and Data Protection Act 2018 for personal data relating to UK data subjects. UK residents have the same rights as described in Section 11.6. We have a lawful basis for all processing activities involving UK personal data.

12.4 United States

For clients and website visitors in the United States, we comply with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) for California residents. California residents have the right to know, delete, correct, and opt out of the sale or sharing of personal data. We do not sell personal data. To exercise California privacy rights, contact ops@marketaa.co. Our marketing services involving US pharmaceutical or healthcare clients also take into account FDA guidelines on promotional communications, FTC rules on advertising and endorsements, and the CAN-SPAM Act for email communications.

12.5 Gulf Cooperation Council (GCC)

We comply with applicable data protection laws in GCC markets including the Saudi Arabia Personal Data Protection Law (PDPL), UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection, and Bahrain Personal Data Protection Law 2018. Healthcare marketing activities in GCC markets respect local regulatory requirements including those of the Saudi Food and Drug Authority (SFDA) and UAE Ministry of Health.

12.6 Australia

For Australian clients and data subjects, we comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Australian individuals have the right to access and correct personal data we hold about them. Healthcare marketing conducted in Australia takes into account Therapeutic Goods Advertising Code and AHPRA advertising guidelines.

12.7 Southeast Asia

For engagements involving Singapore, Thailand, Malaysia, and other Southeast Asian markets, we observe applicable data protection requirements including the Singapore Personal Data Protection Act 2012 (PDPA), Thailand’s Personal Data Protection Act B.E. 2562 (PDPA), and Malaysia’s Personal Data Protection Act 2010. Local regulatory requirements for healthcare marketing in respective jurisdictions are taken into account.

13. Marketing Communications and Anti-Spam Compliance

Marketaa Plus complies with anti-spam and electronic communications laws applicable in our clients’ markets, including:

• The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 (India)
• The CAN-SPAM Act 2003 (United States)
• The Privacy and Electronic Communications Regulations 2003 (United Kingdom and EU)
• The Spam Act 2003 (Australia)
• The Canadian Anti-Spam Legislation (CASL) where applicable

All marketing communications we send on behalf of clients will include clear identification of the sender, a physical or registered address, and an easy mechanism to unsubscribe or opt out. We do not send unsolicited commercial communications without appropriate consent or a legitimate interest basis.

14. Governing Law and Dispute Resolution

These Terms and Conditions and any dispute or claim arising from or in connection with them shall be governed by and construed in accordance with the laws of India. In the event of a dispute, the parties agree to first attempt to resolve the matter through good-faith negotiation. If negotiation fails within 30 days, the dispute shall be referred to binding arbitration under the Arbitration and Conciliation Act, 1996 (India). The seat of arbitration shall be Chennai, Tamil Nadu, India. The language of arbitration proceedings shall be English. This does not affect any statutory rights available to consumers under mandatory applicable law in their jurisdiction that cannot be waived by contract.

15. Force Majeure

Neither party shall be liable for any failure or delay in the performance of its obligations under a Service Agreement where such failure or delay is caused by circumstances beyond its reasonable control, including but not limited to acts of God, natural disasters, government actions, pandemics, internet or telecommunications failures, platform outages, or acts of war. The affected party shall notify the other as soon as reasonably practicable and shall use commercially reasonable efforts to resume normal operations. If the force majeure event persists for more than 60 days, either party may terminate the agreement on written notice without financial penalty.

16. Changes to These Policies

Marketaa Plus reserves the right to update or modify these Terms and Conditions, Privacy Policy, and Refund Policy at any time. Material changes will be notified to existing clients by email and published on this website with an updated effective date. Your continued use of our website or services after the publication of changes constitutes your acceptance of the updated terms. We encourage you to review this page periodically.

17. Severability and Entire Agreement

If any provision of these Terms and Conditions is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be deemed severed and the remaining provisions shall continue in full force and effect. These Terms and Conditions, together with the applicable Service Agreement or SOW, constitute the entire agreement between the parties and supersede all prior representations, negotiations, and understandings.

18. Contact Information

For any questions, concerns, or requests relating to these policies, please contact us at:

• Company: Marketaa Plus Solutions
• Website: https://marketaaplus.com
• Email: ops@marketaa.co

We aim to acknowledge all queries within 2 business days and resolve them within 30 days.